Amanda

By Amanda

LifeBuzz Staff

The Most Popular Gifts Of 1948… This Explains A Lot About Your Grandparents.

Take a break from being shocked by your post-holiday credit card bills and take a look at this instead: It's Macy's best-selling holiday gifts, all the way back in 1948. LIFE compiled a photo series of these items, along with the price and how many units were sold, and the numbers might surprise you.

Looking at the photos below, we've arrived at three conclusions. One, the prices seem pretty revelatory compare to what things cost today -- don't you wish inflation wasn't a thing? Two, the absence of technology (that simply wasn't invented yet) is pretty refreshing (no big screen TVs to see here). And three, Christmas gifts back in the late forties used to be a lot simpler than they are today. Who knew that sets of canisters were such a holiday favorite?

This delicate handkerchief only cost 33 cents, and Macy's sold 300,000 of them that year.

This delicate handkerchief only cost 33 cents, and Macy's sold 300,000 of them that year.

Nina Leen—The LIFE Picture Collection/Getty Images

100,000 Christmas card sets were sold for 47 cents per set.

100,000 Christmas card sets were sold for 47 cents per set.

Nina Leen—The LIFE Picture Collection/Getty Images

15 denier nylons cost $1.38 a pair, and Macy's sold 77,000.

15 denier nylons cost $1.38 a pair, and Macy's sold 77,000.

Nina Leen—The LIFE Picture Collection/Getty Images

60,000 ball-point pens sold for 92 cents each.

60,000 ball-point pens sold for 92 cents each.

Nina Leen—The LIFE Picture Collection/Getty Images

50,000 pairs of men's blue shorts were sold for 69 cents per pair.

50,000 pairs of men's blue shorts were sold for 69 cents per pair.

Nina Leen—The LIFE Picture Collection/Getty Images

Men's wool socks went for 90 cents a pair, and 40,000 were sold.

Men's wool socks went for 90 cents a pair, and 40,000 were sold.

Nina Leen—The LIFE Picture Collection/Getty Images

White cotton shirts are always popular. That year, they sold 30,000 for $1.98 each.

White cotton shirts are always popular. That year, they sold 30,000 for $1.98 each.

Nina Leen—The LIFE Picture Collection/Getty Images

30,000 striped pajamas sold for $2.77 per pair.

30,000 striped pajamas sold for $2.77 per pair.

Nina Leen—The LIFE Picture Collection/Getty Images

Macy's brand scotch sold 30,000 units at $4.99 each.

Macy's brand scotch sold 30,000 units at $4.99 each.

Nina Leen—The LIFE Picture Collection/Getty Images

30,000 strands of pearls were sold for $2.77 per rope.

30,000 strands of pearls were sold for $2.77 per rope.

Nina Leen—The LIFE Picture Collection/Getty Images

These children's blue panties were popular, selling 25,000 pairs for 64 cents each.

These children's blue panties were popular, selling 25,000 pairs for 64 cents each.

Nina Leen—The LIFE Picture Collection/Getty Images

21,300 rayon satin ties sold for $1.41 a piece.

21,300 rayon satin ties sold for $1.41 a piece.

Nina Leen—The LIFE Picture Collection/Getty Images

This Suzy Perfume cost $4.19 a quarter-ounce, and 20,000 were sold.

This Suzy Perfume cost $4.19 a quarter-ounce, and 20,000 were sold.

Nina Leen—The LIFE Picture Collection/Getty Images

20,000 leatherette handbags sold for $2.98 each.

20,000 leatherette handbags sold for $2.98 each.

Nina Leen—The LIFE Picture Collection/Getty Images

Canisters with candy cost $3.69 a set, and 20,000 were sold.

Canisters with candy cost $3.69 a set, and 20,000 were sold.

Nina Leen—The LIFE Picture Collection/Getty Images

These rayon slippers cost $2.34 a pair, and 18,000 were sold.

These rayon slippers cost $2.34 a pair, and 18,000 were sold.

Nina Leen—The LIFE Picture Collection/Getty Images

17,000 of these leather jewel boxes sold for $4.98 each.

17,000 of these leather jewel boxes sold for $4.98 each.

Nina Leen—The LIFE Picture Collection/Getty Images

16,000 of these Strauss waltz albums were sold for $1.99 each.

16,000 of these Strauss waltz albums were sold for $1.99 each.

Nina Leen—The LIFE Picture Collection/Getty Images

Source: Time

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