Her Son’s Passion For Dolls Gave Her A Million Dollar Idea.
It starts very early when boys are told what they can and cannot do based on their gender. For psychotherapist Laurel Wider, the frustration of stereotypes grew when her son came home from preschool announcing that “boys aren’t supposed to cry.”
Wider says the messages little boys are receiving are meant to suppress feelings and emotions, and anything to the contrary is a sign of weakness. “I want to change that. I want to redefine what it means to be strong,” says the mom.
Wider got down to work and created, Wonder Crew; a line of dolls for boys. The dolls provide creative playtime as well as developing emotional and social skills, often reserved for girls only. Each doll has a different job or skill like a chef, explorer, and superhero. “Why can’t a superhero, builder or dino explorer also be a nurturer?” asks Wider.
In the past, toys that highlight friendships, empathy, and kindness were exclusively found in the "pink" aisle of a toy store.
The dolls address the limited options of toys available for little boys.
"Wonder Crew is about addressing the whole child. Going beyond the stereotype," says Wider.
The dolls are aimed at the preschool age. A line of crew dolls aimed at girls is also in the works as well as a TV show.
The Northampton, Massachusetts, mom spent a year researching and developing the toy.
The dolls come with a matching costume like a chef's hat, a cape, and a construction hat to build a connection between the doll and the child.
"Boys are interested in playing with dolls, yet for many parents and some boys there’s a stigma attached to this type of play and the word ‘doll’ itself is a barrier,” explains Wider. She hopes the boy dolls will help both the parents and child look past the sterotype.
Source: Huffington Post