25 Things About Jeans That Might Surprise You… I Was Blown Away By #22.
#6. Marlon Brando was styled in a pair of jeans by costume designer Lucinda Ballard for his role in the 1947 Broadway production of A Streetcar Named Desire. This is speculated to have been one of the first instances of fitted blue jeans.
#7. In the 1950s, Lee Cooper shocked conservatives in England when it came out with a "front-zip" jean for women.
#8. Advertising man Leo Burnett invented the Marlboro Man in the early 1960s to remake the brand. Marlboro cigarettes was previously considered a feminine smoke. Here's the Marlboro Man decked out in double denim.
#9. According to "Jeans" author James Sullivan, "The children of the 1950s and '60s, the first to wear jeans as a social or political statement, are now approaching retirement, still wearing their jeans."
#10. "How different were her movements from those of my Lolita, when she used to visit me in her dear dirty blue jeans, smelling of orchards in nymphetland; awkward and fey, and dimly depraved, the lower buttons of her shirt unfastened." - From Vladimir Nabokov's Lolita
As Sullivan notes in his book, this quote from Nabokov's 1955 novel is a perfect example of Old World intellectuals in their inappropriate affections for the vulgar charms of America. The blue jeans represented temptation and the lower-class before becoming an acceptable fashion statement.
Sophie Bassouls / Sygma / Corbis
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