Women’s EXTREME Public Torture Makes A Painful Point About Our World.
It is common knowledge that the majority of cosmetic manufacturers carry out tests on innocent animals to gauge whether or not the product produced is fit for human consumption. When you buy a new mascara or lipstick, you do not know exactly what goes on behind closed doors to get to the final product on to the market.
Many of the tests conducted involve torturous methods and use of deadly chemicals often resulting in the animal’s death or a life full of pain. Albeit, the practice has been banned in many parts of the world, some continue to exploit the voiceless animals in the name of science. Despite the global protests against such malpractice, it continues to happen today. The campaign by Lush, a cosmetic company, brings the harsh reality to the front.
Life after these laboratory tests is nothing more than a living hell, for many animals, death is a blessing in disguise.
Animals are tied to wires and forced to stay in a stationary position for years in an isolated chamber. Burns, skin rashes, blindness, unhealthy, and muscle contractions are not uncommon among these lonely and depressed creatures.
Lush used a brilliant and disturbing method to highlight what these labs do. The idea was appreciated by many and criticized by a few saying "they went too far."
Cosmetic and pharmaceutical companies take the front seat when it comes to such horrendous practises. Lush, a cruelty-free cosmetic company has for the last 30 years fought against animal cruelty. In fact, they "will not buy any ingredient from any manufacturer or supplier that tests anything they produce on any animals for any reason."
They subjected a human to the same experimentation and documented the entire process!
The aim was to unveil the harsh reality of the inhumane and unethical treatments forced on animals. Lush wants to bring a change in the way people look at the commodities of daily use that are animal tested. The company believes consumers ought to know what they buy, where it comes from, and what innocent creatures go through so that some of us can enjoy certain products.
Jacqueline Traide, volunteered for the tests which were to be publicly displayed in London, England.
Jacqueline donned a skin-tone suit while she was experimented on in front of the public so that everyone was able to get an idea of what happens to the voiceless animals in laboratories. Doctors were instructed to force feed her different compounds even if she objected, tie her and stretch her mouth, shave her head, and give injections, in the same way animals are treated.
According to Lush "Non-animal methods have been shown to be scientifically superior – and usually take less time to complete, at a fraction of the cost of animal experiments."
Jacqueline was restrained for long hours in protest and was bold enough to put her existence at stake for the sake of opening the eyes of the world. Very few people would dare to go to such great lengths.
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