IKEA Renamed Products After Your Relationship Problems, LOL At ‘The Bed.’
Ikea has recently launched a new campaign called "Where Life Happens." In this campaign, Ikea's presence in peoples' lives are dramatized. "Through this constant interaction, Ikea continuously learns about how people live and what they need," said Stockholm agency Akestam Holst.
Ikea has recently set up a new website, "Retail Therapy," that pairs popular problems with the product that might resolve that problem. Working with Akestam Holst, Ikea has changed the names of many of their products to the most frequently googled relationship problems in Sweden. The outcome: hilarious.
#1. You know it's time to bring out the wine glasses when your kids aren't home.
It's a celebratory occasion every time!
#2. When you can't resolve your problems by the end of the night...
Chances are, you're not going to be sleeping on the same bed.
#3. Unfortunately, not all siblings can be trusted with your prized possessions.
Thankfully, Ikea's got you covered.
#4. Sometimes, a person's snores are just too much to handle.
And in these situations, they get their own bed.
#5. Everyone's favorite food to eat at Ikea is the Swedish meatballs.
But sometimes, people indulge a little too much on the meatballs.
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