The Construction Guy On Instagram With 439K Followers Is Actually A Coffee Ad.
Do you know what an influencer is? If you do, then you’ve been staying in the loop, so congrats for being so on fleek. But for the rest of us mortals who are finally getting to understand how social media works, an influencer, (or influencer marketing) is a new form of marketing in social media where people play the role of potential users and buyers and review products and services. These influencers are everyday Joes that post some inspiring and stunning photos on their accounts, talking about their days, often rave about products. Well, not too long ago, a clueless dad from Texas asked his daughter what an influencer was. And when she explained the whole concept, he just said, “Pssh, I could do that.” And is it turns out, he was right! But there’s more to this story, so stay tuned until the end!
Not too long ago, a Texan dad who goes by the name Omar was curious about influencers.
So as any parent would do, he asked his daughter about the term. When she explained the term, he couldn't help but laugh. Not only did it sound like a dream job, but the gig itself was a total piece of cake...according to him.
He simply said, “Pssh, I could do that!" But the reality is, it takes time and patience to scale your Instagram account. Well, that seems to be the case for everyone except Omar!
Not only did his story went viral, but he was able to rake in over 500,000 followers on Instagram. But before he became a social media sensation, he needed a clever username. Omar came up with @justaconstructionguy and the rest is history! Well, sort of!
There are a couple of twists and turns in this story. On May 4, Omar posted his first influencer pic.
It was a total success! The anti-influencer influencer nailed the typical influencer poses, and he did so in style! Most folks online spend hours color-correcting their shots, showering their feed with a glossy aesthetic that draws people in. But Omar's account is different!
Sure, he held his coworkers hands while taking a stroll on a construction site, something we've seen Instagrammers do while walking the streets of Paris or Cappadocia.
But he didn't waste time trying to nail the perfect shot in front of a colorful mural. He didn't photograph himself in front of modern bright walls and didn't even bother using carefully-staged pink props.
Not only did this unsuspecting dad manage to prove that people are craving something other than carefully-curated pics.
But he also managed to show anyone who wants to become an influencer that humor goes a long way. Clearly, his pics have a lot of sass and he didn't even need all the artificial ingredients that make a technically good shot on Instagram.
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