This Is Why The Same 3 Letters Are Disappearing From Signs Around The World.
You might have noticed something peculiar going on with some popular signage around the world, but until now, you probably assumed it was a coincidence. However, it's not -- and the reason it's happening is pretty amazing.
Here's the story: The NHS Blood and Transplant organization, along with London-based PR agency Engine Group have launched something called the #MissingType campaign. Notable companies like Google, Microsoft, Tesco, and more have joined in on the cause, removing the letters A, B, and O from their signage.
So, what's the purpose? Think about it: A, B, and O are all blood types. The goal of the campaign is to encourage more people to donate blood, and we think it's a pretty brilliant way to do it. Check out this incredible awareness-raising campaign below.
This organization, NAB, is left with just one letter after A and B are removed.
And Google just isn't Google without it's O's -- but they removed them for a very good cause.
Even the city of Toronto, Canada joined in on this awareness-raising campaign to encourage people to donate blood.
The missing letters, A, B, and O, highlight the main blood types in danger of going missing due to low blood donation levels. According to the World Health Organization, only about 33 in every 1,000 people in high-income countries donate blood.
The campaign ran from August 16 - August 21st, and spanned across an impressive 21 countries.
"Without As, Os and Bs, we are nowhere," stated campaign promotional materials. "Help fill in the gaps." The campaign is well-timed, as blood donations around the world have seen close to a 30 percent drop over the past decade.
Social media could participate as well: The campaign even encouraged people to drop the letters from their tweets and Instagram posts.
To learn more about where you can donate blood, visit the Red Cross website.