The Secrets Behind The Names Of The World's Most Popular Brands.
When FedEx decided that their name, Federal Express, was a bit of a mouthful, they decided that it was time to re-brand their company. Shortening their name to FedEx, since that's what people were calling them anyway, was the first step the shipping company made. Their next step was to change their logo, which they did by adding a small arrow in between the "E" and "X" in FedEx. They did such a good job hiding it that most people still don't notice it. Do you see it now?
Unlike the other logos on this list, the hidden symbol in the Coca-Cola logo was completely unintentional. When Coca-Cola noticed that they accidentally included the Danish flag in their logo, they used it to their advantage. As a part of their culture, the people of Denmark, which is dubbed the happiest place on Earth, give away Danish flags to people arriving at the airport. To use their new logo to their advantage, Coca-Cola launched a marketing campaign to the people of Denmark, but instead of offering Danish flags, they offered their cans of coke!
McCann Copenhagen / YouTube
When Ingvar Kamprad founded IKEA, he was only 17 years old. While being young would typically force people to use their imagination, Kamprad didn't use too much of his creativity to come up with the name of his company. In fact, IKEA is actually an acronym for his initials (Ingvar Kamprad), the first letter of his childhood farm (Elmtaryd), and his hometown (Agunnaryd).
The Panera Bread Corporation looked to the written word for inspiration in creating their name. According to the co-founder Ron Shaich: “We wanted a name that was an empty vessel we could put personality into and that’s how we ended up with Panera.” Using the Italian word for bread, Pane, and the word for time, era, the company came up with their well-known name. It's also the Latin word for breadbasket....if you were wondering.
If you're a fan of Formula 1 racing then this logo should look extremely familiar to you. Formula 1 racing is one of the most popular forms of racing and people from all over the world can't seem to get enough of it. Even though its logo has transformed throughout the years, this one tends to stick out in people's memories. When you first look at the logo, you can distinctly see the large "F," but once you look closer, you can see the number one in the middle coming out of the red lines, which were added to represent speed!
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