Canadian Supermarket Deters Customers From Using Plastic Bags.
Plastic bags are bad for the environment and often end up in the bellies of marine life. Just last March, a dead whale was found with 88 pounds of plastic bags in its belly. Unfortunately, not everyone is heeding the warning that plastic bags are harming our planet and its inhabitants. So, the East West Market in Vancouver, British Columbia, came up with a hilarious way to discourage customers from using plastic bags.
Most of us want to do what’s best for the environment, but life can get in the way of that goal.
We might buy a bunch of reusable bags to avoid using single-use plastic bags. But we might forget them at home because we rushed out of the house too quickly. So, Canada’s East West Market came up with a devious way to motivate their customers to stir clear of single-use bags for life.
In lieu of putting their store logo on their disposable bags, they put various humiliating logos instead.
Some of the bags read “Wart Ointment,” or “Colon Care Co-op.” The market’s owner, David Lee Kwen, told The Guardian: “We wanted to give them something humorous, but also something that made them think at the same time.”
Telling people what not to do doesn’t usually work, so Kwen decided to try this nifty new concept.
It’s playful but not so overly offensive that it would deter his customers from coming into his store again. But what it would do is encourage people who were on the fence about switching to reusable bag to finally make a decision.
There was always a risk of offending someone, but for the most part, Kwen’s plan worked like a charm.
One customer quoted Kwen’s slogan: “Avoid the shame. Bring a reusable bag!” Another customer told Global News, “I’d probably carry [my groceries] in my arms before I took one of those bags.” So one could say that the bags are having their intended effect.
However, not everyone felt humiliated by the embarrassing slogans on the plastic bags.
Some customers actually find them funny, which has led people to buy them just so they could be the proud owners of one of these insolent bags. When Kwen realized this, he decided to print the slogans on his reusable bags too.
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