Thousands Showed Up For Girl’s 15th Birthday After An Accidental Viral Invite.
Rubi looked absolutely stunning on her special day, in an elegant fuchsia, gold embroidered dress, and a glimmering tiara.
Bodyguards had to be hired for the 15-year-old to safely reach the mass being held for her in the fields of San Luis Potosi. There was a large billboard saying, "Welcome to my 15th birthday party."
Everyone seemed to have a good time at this epic party, until tragedy struck.
While taking part in a traditional horse race, one of the riders lost balance and was trampled to death by his own horse. Another woman was injured at the event, but in the midst of these events, the party kept going on.
Her birthday party became a national meme with Mexico's celebrities tweeting their congratulations while others criticized the spectacle.
"What happened with Rubi is an interesting example of how the internet amplifies and makes hyper-transparent people's personal lives and how traditional media look for stories on social networks to bring in new audiences," says Sergio Contreras, a communications academic La Salle-Bajio University in Mexico.
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