They Placed Two Signs Above Doors, Then They Asked Women To Choose…
Dove has been challenging particular beauty standards for the last few years, and have produced a number of thoughtful videos about what it really means to be beautiful.
Their latest campaign, #ChooseBeautiful, is raising another important question for women all over the world, in cities such as Shanghai, San Francisco, London, Sao Paulo, and Delhi. The concept is simple: Women are presented with two doors: a Beautiful door, and an Average door. They are asked to choose one to walk through, based on their own self-image. What happens next might surprise you.
Which door would you choose? Like one woman said in the video, "Beautiful is a great word. Why not see what's on the other side of that?"