For some people, riding in an elevator is an uncomfortable 30 seconds. The space is small and can make people feel claustrophobic - plus, there's always a chance that the elevator will get stuck, leaving you trapped for hours and hours without water or a cell phone signal, clinging to the hope that a hunky fireman will come and rescue you.
We're getting nervous just thinking about it.
However, all of those terrifying notions pale in comparison to what awaits passengers in this elevator. What they find there is far scarier than being stuck in an elevator for a week.