Companies use logos to create a visual symbol for people to associate with their business. It allows consumers to store a memory of the company in their brain. Think about it. What comes to mind when you think of McDonalds? The bright golden arches. The image is burned into your brain. If you were asked to draw different companies logos, would you be able to do it just from memory? Over 150 people were asked to do just this, and the results are pretty surprising. How would you do, if given the same task?